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Channel: Customer Experience – BCAMA > BC Chapter of the American Marketing Association
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Creating Meaning in a “Kardashian” World

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more...

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Musette Caffe: Building a Branded Community

By Bruce Nickson Defining Success: It’s About the Vision When we think of success in business and especially in marketing, we usually celebrate scale. Big marketing equals big success. Especially in...

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Remarketing: Improving Financial Results

A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort...

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To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a...

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Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the...

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The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks...

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Remarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5

By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers....

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Effective Storytelling in a Digital World

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director,...

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Matt Nelson – Digital Storytelling 101 for Marketers

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts...

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Where You Should Be … From Now

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your...

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XM 2015: The Best of Innovation

Contributed by XM committee member, Emily Kiloh Are you always looking for new ways to engage your consumers? Do you love immersing yourself in the latest technology? Don’t miss out on your chance to...

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4 Steps to the Best XM 2015 Experience Ever

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to...

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Three Awesome Applications of Today’s Disruptive Technologies

By: Arturo Bustillos  In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we...

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Top 3 Location-Based Marketing Tools

By: Arturo Bustillos  As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online...

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Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the...

View Article


Image may be NSFW.
Clik here to view.

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks...

View Article

Image may be NSFW.
Clik here to view.

Remarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5

By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital...

View Article


Image may be NSFW.
Clik here to view.

Effective Storytelling in a Digital World

by Bruce Nickson Storytelling… It’s About the Hook Part 1 of the recap of the March 27th Breakfast Speaker Series event focuses on Heron Hanuman, Principal, Double H Creative & Digital Director,...

View Article

Image may be NSFW.
Clik here to view.

Matt Nelson – Digital Storytelling 101 for Marketers

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts...

View Article

Image may be NSFW.
Clik here to view.

Where You Should Be … From Now

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your...

View Article
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